1st Choice Insurance
For Insurance Broker of the Year, West Midlands 2026
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1st Choice Insurance is an award-winning independent commercial insurance broker based in Shrewsbury. Established in 2012, the business works with more than 80 insurance companies and serves organisations across a wide range of sectors. It reports more than 1,800 five-star customer reviews and won Best Commercial Insurance Broker of the Year in 2023. The company is independently owned and focuses on tailored policies and personal one-to-one service.
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