Borshch Electric
For Electronics Store of the Year, West Midlands 2026
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Borshch Electric is a family-run independent electrical retailer established in 1982. Its Birmingham operation offers an extensive selection of electrical appliances, computing products, small appliances and home technology alongside delivery and installation services. The company has served more than a million customers and has developed one of the strongest reputations among independent electrical retailers in the region. Customer feedback is exceptionally positive, with ratings approaching five stars across major review platforms.
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