Direct Vision Opticians
For Optician of the Year, West Midlands 2026
Voting is not
open right now
Direct Vision Opticians is not open to votes at the moment. Every result we have published stays online, and regions reopen each year.
Direct Vision is an independent Birmingham opticians founded and led by qualified optometrist Vik Malhi. It operates community practices in Great Barr and Sheldon offering NHS and private examinations, contact lenses, ZEISS lenses, myopia management and retinal imaging. The company explicitly remains independent of chains, corporate groups and franchises and focuses on accessible expert care for local families.
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