Elanki

For Fashion Retailer of the Year, West Midlands 2026

Status:Winner announced

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Elanki is a family-run independent Asian fashion retailer with a physical store on Soho Road in Birmingham. It offers ready-made clothing as well as bespoke and made-to-measure ethnic outfits for women and men. Its ranges include occasionwear, lehengas, sarees, garments and fabrics across a variety of price points. The business combines personal in-store service with nationwide online shopping.

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