Ella Cru
For Fashion Retailer of the Year, West Midlands 2026
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Ella Cru is an independent Shrewsbury boutique founded in 2010 and located on historic Wyle Cop. Originally focused on footwear, it has grown into a broader fashion destination offering clothing, shoes and accessories. Owner Lucy and her team curate niche and established European brands across a range of styles and price points. The store is known for its relaxed atmosphere and highly personal approach to styling.
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