Inocencia

For Fashion Retailer of the Year, West Midlands 2026

Status:Winner announced

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Inocencia is an independent menswear retailer in Shrewsbury that has traded since 1999. The store offers handpicked collections from heritage and contemporary brands including Carhartt WIP, Edwin, Baracuta, Aquascutum and Lyle & Scott. It has built a substantial online operation alongside its established town-centre shop. The business is particularly recognised for product quality, knowledgeable service and a highly regarded customer experience.

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