J.HYDE
For Optician of the Year, West Midlands 2026
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J.HYDE is an independent Birmingham eyewear and optometry business founded by optometrist Vik Malhi. Its city-centre studio offers private eye examinations, ZEISS lenses and advanced digital fitting using the ZEISS Visufit 1000 system. The business designs its own eyewear in Birmingham and specialises in highly personalised consultations, precise fitting and distinctive contemporary frames.
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