SASS Style Rugby
For Fashion Retailer of the Year, West Midlands 2026
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SASS is an independent fashion and lifestyle boutique located on Regent Street in Rugby. Established in 2015, it offers a carefully curated range of women's clothing and accessories from British, French and Scandinavian brands. The boutique was created as an alternative to chain-store fashion and focuses on distinctive but wearable pieces. Its combination of personal service, physical retail and online shopping has earned it a strong local reputation.
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